No hype, no theory — just real AI experiments and honest results from Ben Kalkman's testing lab across multiple businesses.
A 65-inch TV cheaper than dinner? It’s no miracle—your data pays the bill. From subsidized panels to ACR tracking what you watch, I dug into how TVs got so cheap—and where AI misled me along the way. Read on.
lab-reports
I run sales and live on calls all day, but I had no objective idea how good they were. So I built an AI coach that scores every call against a rubric. Seven weeks of real grades later, here's what it caught, what changed, and how to build your own.
lab-reports
Our $15k CRM renewal forced a question: keep paying for features we don’t use, or build exactly what we need? Meet Cheddar—our lean, in-house CRM and a $500 bet on where software is headed. Here’s what we learned.
lab-reports