Real-world AI testing results from the lab. No theory, just experiments and honest outcomes.
AI won’t take your job—but someone who knows AI might. Inside my two companies, I’m testing both paths: AI that empowers teams and AI that replaces tasks. What I’ve learned so far surprised me—and cost us.
lab-reports · 9 min read
AI just moved from the office to your living room. With Muse and the new Siri, agents now read your screen, act on your behalf, and live everywhere you are. Is this the moment consumer AI truly arrives? Read on.
lab-reports · 6 min read
Caught mid-reach for the AI tab, a marketer and parent of nine asks: is outsourcing thinking making us dumber—or just different? From Google’s memory shift to AI’s reasoning trade-offs, here’s the honest, hopeful take.
brain-food · 14 min read
Think your phone’s mic is spying? The truth is creepier. A leaked “Active Listening” pitch fooled everyone—but the real ad-targeting trick is smarter, sneakier, and fixable with three settings you’ve overlooked.
brain-food · 13 min read
Facing a $15k HubSpot renewal, we asked: what if we built our own CRM? With AI tools slashing build costs and bloated tiers limiting fit, we spun up “Cheddar”—a lean, ours-only system. Smart bet or reckless experiment? Read on.
lab-reports · 9 min read
Humanoid robots are leaping ahead—but jobs, timelines, and real deployments aren’t matching the hype. I dug into the money, tech, and one quiet pilot that exposes the gap. Curious what’s real vs. PR? Read on.
lab-reports · 11 min read
Stuck rebuilding slides from scratch? I slashed presentation time from 6 hours to 90 minutes by treating AI like a parallel team—story, visuals, data—then synthesizing the best. Here’s the system, pitfalls, and playbook.
brain-food · 8 min read
I didn’t let AI build our treehouse—I let it make me present. With six inexperienced kids, a ficus, and a dream, AI became my planner and foreman so I could be a dad and teacher. Here’s how it turned chaos into joy.
lab-reports · 9 min read
My 14-year-old didn’t Google her history project—she had a 20‑minute conversation with AI. As Google’s dominance slips and ChatGPT soars, our kids are rewriting how we learn. Here’s what the data (and my house) reveal.
lab-reports · 8 min read
AI ads are arriving fast—and they’ll upend search. I tested ChatGPT, Perplexity, and Google across real campaigns. See what worked, what flopped, and the exact playbook to win early before costs skyrocket.
brain-food · 9 min read
Clients armed with AI can now generate impressive marketing plans that are completely wrong for their business—making agencies essential as 'truth-tellers' who know when AI's perfect strategies will fail.
brain-food · 8 min read