The Future of Digital Marketing for Security and Service Businesses

Our CEO, Ben Kalkman, recently sat down with Scott Elkins, CEO of Zeus Fire and Security, for an episode of the 3Ps Podcast, a show built around the people, products, and partner­ships shaping the security industry. Zeus is a premier hub partner for some of the most respected security brands in the country, and Scott has a front-row seat to what growing security and home services companies are dealing with every day. The conver­sation covered ground that matters to every contractor running a business between $3M and $50M: why your lead count is lying to you, how AI is rewriting the rules of search, and what it actually means to partner with an agency that only serves your industry. Here’s the recap, and what it means for your 2026 marketing strategy.