Real-world AI testing results from the lab. No theory, just experiments and honest outcomes.
My kids asked ChatGPT, not Google. With 800M users and search behavior shifting, AI isn't the future—it's already here. Google's dominance just cracked.
Category: brain-food | Result: fuel | Reading Time: 8 min read
Most agencies waste thousands on AI tools nobody uses. The problem isn't the tools—it's that nobody owns AI strategy. Here's who should.
Category: brain-food | Result: fuel | Reading Time: 13 min read
AI ads are coming fast. I tested ChatGPT, Perplexity & Google's AI ads across my businesses - here's what actually works, what failed spectacularly, and your action plan.
Category: lab-reports | Result: mixed | Reading Time: 9 min read
I spent $12,000 testing AI tools across a marketing agency, wedding venue, AI consulting firm, and family of 9. Here are the honest results—including the spectacular failures nobody talks about.
Category: failure-files | Result: mixed | Reading Time: 14 min read
Clients armed with AI can now generate impressive marketing plans that are completely wrong for their business—making agencies essential as 'truth-tellers' who know when AI's perfect strategies will fail.
Category: brain-food | Result: fuel | Reading Time: 8 min read
I testing AI for some time. The Sphere still broke my brain. Here's how Google's AI turned The Wizard of Oz into a $2.3B preview of media's future - and what you can steal for your business.
Category: brain-food | Result: fuel | Reading Time: 7 min read